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Research papers

Sampling

This chapter sets out to explain the concepts behind the use of sampling in market research. It outlines some of the main options available to the survey designer and discusses the way sampling is carried out in practice. More complex topics are only...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Martin Alan Collins
September 1, 1998
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Citation

Collins, M. A. (1998a, September 01). Sampling. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sampling-5346


Research papers

Sampling

This chapter sets out to explain the concepts behind the use of sampling in market research. It outlines some of the main options available to the survey designer and discusses the way sampling is carried out in practice. More complex topics are only...

Catalogue: Consumer Market Research Handbook
Author: Martin Alan Collins
August 1, 1986
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Citation

Collins, M. A. (1986a, August 01). Sampling. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sampling-2879


Research papers

Factor analysis

The paper shows how different versions of factor analysis applied to the same data can lead to different results. In contrast, factor analyses of data which differ can lead to the same results. These are two major limitations of the technique. Two...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Martin Alan Collins, Andrew S. C. Ehrenberg, Gerald J. Goodhardt
June 15, 1976
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Citation

Collins, Ehrenberg and Goodhardt (1976a, June 15). Factor analysis. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/factor-analysis